Understanding Advertisement Statistics

Advertisement Statistics

The Token that you are assigned when you get our buy a token provides additional information to you about the performance of your ad on our HUD and Website. We track:

  1. Impressions (when a resident first sees your advertisement)
  2. Engagements (when they interacted with the information in your advertisement)
  3. Conversion Time (the number of seconds from the first impression to when there was an engagement)

For each event we track:

  1. The Date the tracking event took place (Pacific Time)
  2. The Time the tracking event took place (Pacific Time)
  3. Who triggered the tracking event (username or a key for the browser page (see browser keys below))
  4. Type
    • Impression
      • The thing that caused the Impression (either "Item", "Fav" or "Web" page)
    • Engagement
      • The thing where the Engagement Occurred (either "Item", "Fav" or "Web" page)
      • Type of Engagement
        1. Info - the Resident clicked the Information icon for the ad
        2. TP - the Resident teleported to your ad's landmark location (Only occurs if they gave the HUD permission to teleport)
          • Teleport statistics are useful to know especially when your location has limited operating hours.  It's useful to use one of the comment fields to identify when your location is open to avoid Residents arriving at an empty location.
        3. FavOn - The Resident marked this ad as a Favourite
        4. FavOff - The Resident turned off the ad as a Favourite
        5. Minimize - The Resident minimized the HUD while on your Ad
          • Note: When the Resident opens the HUD again and re-displays your ad, you will get an Impression
          • Note: If they minimize the HUD and a new day occurs, the Resident will not see your ad.
        6. Web - The engagement occurred through the website on a link from your ad:
          1. Teleport - Requested the teleport location of the item
          2. Group - Requested the group of the item (will cause the group to be shown in the viewer)
          3. Marketplace - Requested the Second Life Marketplace URL of the item
          4. Web1, Web2, or Web3 - Requested the Website URL locations of the item
          5. Other - Requested the Other Image URL of the item
      • Conversion Time (not reported on the website)

Example

    20180723,110205,jane.doe,Impression,Item
    20180723,110208,jane.doe,Engagement,Main,FavOn,3
    20180723,110257,jane.doe,Impression,Item
    20180723,110321,jane.doe,Engagement,Item,Minimize,24
    20180723,111302,jane.doe,Impression,Item
    20180723,111307,jane.doe,Engagement,Item,Info,5
    20180723,111317,jane.doe,Engagement,Item,FavOn,75
    20180723,112414,jane.doe,Impression,Fav
    20180723,112423,jane.doe,Engagement,Fav,TP,9
    20180723,110341,jane.doe,Engagement,Fav,FavOff,26
    20180913,145631,Web5063646453736680344010653736,Impression,Web
    20180913,145633,Web5063646453736680344010653736,Engagement,Web,Teleport
    20180913,145637,Web5063646453736680344010653736,Engagement,Web,Group
    20180913,150237,Web5063646453736680344010653736,Impression,Web
    20180913,150239,Web5063646453736680344010653736,Engagement,Web,Other

Browser Key

The Browser Key, such as "Web5063646453736680344010653736", is a non-unique identifier that identifies information about the web browser that was used to access your ad.  Because it is non-unique, you cannot use it to track the browsing history of an individual over time.  Instead, it is used to differentiate multiple people accessing your ad at the same time.  The actual number is "Web" followed by the Browser's User Agent Data, but with only the numbers shown.  For example:

  • Mozilla/5.0 (Windows NT 6.1; WOW64; rv:47.0) Gecko/20100101 Firefox/47.0

Would have a browser key of:

  • Web50616447020100101470

The key above in the example data is derived from my User Agent Data:

  • Mozilla/5.0 (Windows NT 6.3; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/68.0.3440.106 Safari/537.36

Your Statistics

To get your tracking information for your token use:

https://admin.mm4sl.info/Stats/<<TOKEN>>.txt

Where <<TOKEN>> is the 14-character token you got when you acquired or purchased an item from somebody.

Clean Up

If the Token has not received any updates to the txt file for 14-days, the file is deleted.